If you are looking to reach a specific user demographic with your publication you can now use our Advanced Audience Targeting tool. Similar to the organic targeting options on Facebook, this feature increases the chances of a certain segment of your audience seeing that post organically in their news feed. It is built right into our publishing tool and will allow you to achieve the following actions:
- Geocode the publication to allow users to read local the local content that is published (can also be used for Twitter).
- Target specific users based on a variety of demographic factors:
- Location (Country, Region or City)
All of this is built as an optional step in our publication tool. Leave it blank, and the post will be published as is. Fill it out and we will publish it with your target information attached, allowing social networks to target specific users within your publication.
Here's a video to help explain Advanced Audience Targeting as well: