Love it or hate it, St. Patrick's Day is around the corner, and with it, a slew of social media campaigns. Many companies in the entertainment, food, and drink industries have embraced the holiday season as a way to grow their audiences and push products.Love it or hate it, St. Patrick's Day is around the corner, and with it, a slew of social media campaigns.
- Krispy Kreme
In this article, we'll discuss why we like these three campaigns and how you can use them as inspiration for your brand's next holiday campaign (or even for whipping up a quick campaign for St. Patrick's Day 2018).
Guinness is an iconic Irish beer brand, so naturally, it's embracing St. Patrick's to the fullest. Every year the company chooses a St. Patrick's hashtag and uses it to raise awareness and money for a cause. #StacheForCharity is this year's hashtag, and Guinness is donating $1 for every mustache photo posted to social media with the accompanying hashtag. Money raised goes to the Guinness Gives Back Fund.
This St. Patrick’s Day your ’stache can do good. We’re donating $1 to the Guinness Gives Back Fund for every ’stache shared on social media. Tag @GuinnessUS and use #StacheForCharity. Details: https://t.co/tyLKzgdU7Y pic.twitter.com/M2xBXzdxRq— Guinness US (@GuinnessUS) February 12, 2018
We like Guinness' campaign because it gives back while embracing the company's Irish heritage during the St. Patrick's day holiday. Next holiday, consider using a hashtag to raise awareness for a cause close to your company's heart. This breeds good publicity, gets people posting about your brand, and makes a difference.
Whiskey brand Jameson is promoting local bars this St. Patrick's Day. The brand is posting short videos on its Instagram page that feature a bartender making drinks and discussing how his or her city celebrates St. Patrick's Day. These collaborations give both Jameson and the featured bar attention, and gives its followers interesting content to look forward to.
We like how Jameson is embracing video for its 2018 St. Patrick's day campaign. Video is a rapidly growing social media trend that's showing no signs of stopping, so take a note from Jameson and start posting videos on your brand's social media. It may grow your social shares by 12x.
3. Krispy Kreme
Stepping away from booze, Krispy Kreme is also embracing the St. Patrick's Day holiday. The brand is pushing its limited edition green donuts using photos and video, making for a mouthwatering campaign that is grabbing tons of engagement. In fact, its announcement Tweet gained over 2,000 likes.
Happy St. Patrick's Day!
And there you have it: our favorite St. Patrick's day social media campaigns. Have a favorite St. Patrick's social media campaign? Let us know on Twitter!
If you enjoyed this article, check out our post on the best Black Friday/Cyber Monday social media campaigns.