Facebook Insights 2018

Facebook released its "topics to watch" for February of 2018. The social media company uses these posts to show a list of rising topics based on mention volume on its network. Your brand can use these topics to curate your content to match rising trends and find new niches in the market. 

Facebooks posts these topics with their corresponding month-over-month and year-over-year growth and demographic information. This month's topics include:

Calabazza Trend 2018

Calabazza: a winter squash that is a popular ingredient in many Mexican dishes. 

Eucalyptus 2018

Eucalyptus Globulus: like the name suggests, this is a Eucalyptus tree.


Hypoallergenic: a product that is supposed to not cause allergic reactions. For example, a hypoallergenic cat. 


Isochronic Tones: otherwise known as binaural beats, these tones claim to put listeners into a different brain state after extended listening.

Smartdust 2018

Smartdust: a network of microelectromechanical computers that work together across a network. Think deep learning and artificial intelligence. 

Glitch Art

Glitch Art: an art style that embraces design corruption. For example, broken computer monitors and other dystopian-esque, technology-focused art. 

Find your niche!

This seemingly random list of terms may seem irrelevant, but it can help brands find new niches and cater to an up-and-coming audience. Then, explore each of the term's parent topics to discover more niche topics for your brand to market to.

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