What content should you post to LinkedIn?

LinkedIn is a great way to grow your personal brand and find new professional connections. Posting on the social network lets you share your industry expertise with your connections, and ensures that you stay fresh in the minds of your colleagues. 

But you need to be careful about what you post. 

Think about it: your old boss, current company's CEO, and clients may see your posts, whether you're directly connected or not. 

Because of this, we always recommend keeping the content you post to LinkedIn polished and professional. So save the dog memes, political rants, and Elvis fan club photos for Facebook. 

A good rule of thumb is: if you wouldn't show it to your boss, it's not safe for LinkedIn.

To really drive the point home, Top Dog Social Media published an infographic on the types of LinkedIn posts that help and hurt your personal brand. Some of the main points of the article include:

  • Controversial posts are a no-no on LinkedIn
  • LinkedIn posts should inspire conversation, not emotionally heated arguments
  • Post your professional wins and achievements sparingly

Check out these four awesome tips to expand your LinkedIn reach.

See the full infographic below.

Infographic: types of LinkedIn posts that help and hurt your personal brand