It's no secret that Facebook ads are more popular than ever. With the decline of organic reach, a number of freelancers and small agencies have popped up and based their entire operations around creating and managing Facebook ad campaigns for clients of all sizes.
Facebook Ads Agency Scaling Secrets is a new Facebook group for Facebook ad marketers. The group has quickly grown to almost 19,000 members, and is a hotbed for Facebook marketing tips and Q&A.
In this article, we'll show you what the group's founders—Facebook gurus Jeannski Bor and Jeff Miller—have done right to grow the group so quickly. Take notes on what Bor and Miller did right to grow your own Facebook group and brand.
The group is an open place for Facebook ads questions
Facebook Ads Agency Scaling Secrets lets members ask questions freely.
Each day, hundreds of questions are posted to the group, and hundreds of answers are answered and opinions are shared in the comments. These questions range from discussions on how to find new clients to how to best target Facebook ads.
The informal question and answer format makes the group the first place many marketers go when they have a question. This is unique because groups with a more traditional discussion-style format tend to confine question and answers to one weekly thread. This limits the amount of detail one can add to their question post, which can lead to less engagement.
The question and answer format may be right for your group too. We recommend it to groups that are focused on a specific industry or profession as a whole instead of a specific niche.
Even better, this format is easy to brand—just add a "powered by [your brand name]" or "with [your brand name]" to the end of the group's title. We could make a group called "Digital Marketing Questions with Social Report" for content marketers.
Awesome video content
The Facebook Ads Agency Scaling Secrets admins frequently share informational videos and Facebook Live streams with the group. These videos include Q&A sessions, interviews with Facebook advertisers, and even how-to sessions.
Informational videos and Facebook Live sessions are great value-adds for your Facebook group. We recommend doing weekly Facebook Live streams if possible. This gives your audience a reason to log on at a specific time and engage.
Video also adds to your brand authority. If you're constantly dishing great information on your Facebook group, your audience will know that you know what you're talking about and come back for more great content.
The admins are the face of the group
The group's admin frequently posts their own insights, answer questions, and share links to relevant content.
This keeps the group fresh and gives readers daily tidbits of valuable information. It also makes the admins—Miller and Bor—the "face" of the group, improving their brand and the group's credibility.
Make sure that you're active on your Facebook group too. Add insight where you can, and don't be afraid to have a little fun. Like video, this creates a content marketing effect for your group: you're providing valuable and fun content for free now to generate sales later.
Keep on marketing!
Miller and Bor's Facebook group is the premier Facebook group for Facebook ads freelancers, but building it wasn't easy. Keep what the duo did right in mind when you're growing a Facebook group for your brand or industry niche.
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