It's more important than ever for nonprofits to be on social media. Using a mixture of organic reach and paid ads, nonprofits can bring in more donations, volunteers, and attention than ever before all while spending less money than traditional advertising.
But if your nonprofit is new to social media, you'll need a few tools to create content and put it in front of new eyes. And that's where we come in: in this article, we'll show you five awesome social media tools for nonprofits.
Let's dive in!
Social Report: schedule social media posts and make awesome reports
Social Report is the world's most complete social media scheduling, reporting, and monitoring tool. The tool has support for all social networks and a handful of marketing-focused web services (think MailChimp and Google Analytics), so your marketing team can pull reports for all its digital marketing channels in one place.
Social Report's publishing features are awesome too. You can create content calendars and automate your posting with the app's Content Syndication and Evergreen Content posting features. This will save you time and ensure you're always posting fresh and engaging content.
Even better? Social Report offers a 50% discount for nonprofits, so the app starts at just $25 per month! Start your free Social Report trial today.
Canva: create awesome images
Need to make social media images but don't have a Photoshop license or graphic design team? No worries—check out Canva.
Canva is a free web-based graphic design app. You can use the tool to create banners and other social media images using the app's huge library of free templates and design elements. Just fill them in with your own text, change up the imagery, and brand with your logos.
Once your design is perfected, you can download social-friendly copies of your designs and post them directly to your social networks of choice. It's as easy as that.
Buzzsumo: find interesting topics and content to post
Finding new topics to post about and articles to share is hard. Not only do the articles have to be interesting, but they need to be sharable and relevant to your audience. That's why we use Buzzsumo to find new and interesting topics for our blog and social channels.
Using Buzzsumo is simple: navigate to the app and search for keywords related to your nonprofit's niche. Then, it will search the web for related blog posts, videos, and news articles. It will also show you how well the content is performing by providing quick stats about Facebook Engagement, Linkedin Shares, Twitter Shares, Pinterest Shares, links, and Total Shares. Share content that's already successful for maximum reach.
ShareThis: add social share buttons to your website
Run a blog or website for your nonprofit? Make your website's content sharable with ShareThis!
ShareThis offers free social sharing buttons for your website or Wordpress blog. These buttons are polished, responsive, and optimized for mobile, so they'll fit with the look of any modern website. Just add the ShareThis code to your website and you're good to go!
Unsplash: free images you can post to social media
Creating social media banners in Canva or updating the marketing pages on your nonprofit's website? Don't pay for stock photography—instead, use Unsplash to source royalty-free photos that look great and can be used for free and without attribution.
Even better, all images on Unsplash are uploaded by independent photographers. Because of this we've found images on the site to be higher quality and more unique than many of the paid stock photo websites like ShutterStock.
Keep on giving back!
And there you have it: the best social media apps for nonprofits. Now, create an awesome social media presence for your nonprofit and get your cause in front of new eyes. Do you follow any nonprofits with an awesome social presence? Let us know on Twitter.
Need an awesome social media management tool for your nonprofit? We offer nonprofit discounts.