We're firm believers that all companies should be on social media regardless of its industry. And yes, that includes lawyers and law firms.
In fact, social media can bring your firm tons of new leads and clients without word-of-mouth referrals, meaning that your firm will grow faster than ever if you use social media properly.
Sounds great right?!
It is! And if your firm is planning on using social media in 2019, you’ll need an awesome social management app for scheduling your posts, monitoring your mentions, and reporting your social media results. So having one of these tools at your disposal will not only save your firm time, but let you view real-time results on your social media performance.
But beware: there are a ton of social media management apps on the market. Finding the right one for your business can be a daunting experience—especially if you don't know what you're looking for.
Fear not! In this article, we’ll show you the top 7 social media management apps for lawyers and law firms. First, we'll start by discussing what makes a good social media app for law firms, and then move into discussing the apps.
Let’s get started!
But first, what makes for a good social media app for lawyers?
Every industry has its own set of criteria when picking a social media management app, and law firms are no different. Here’s what to look for when deciding on a social media management app for your law firm.
- Analytics and reporting. Advanced analytics let you track your social media growth and engagement. Some key analytics features to look out for include engagement numbers, network and account comparison, and daily activity reports.
- Stellar LinkedIn support. Chances are you want to put your law services in front of a professional audience. One of the best places to do this is LinkedIn—especially if you're targeting corporate clients. Make sure your social media management app of choice has LinkedIn support to make this easier.
- Integration with local review sites. Keep up to date with your Google My Business and Yelp reviews from one centralized location. This is great for reputation management and finding ways to improve your services.
- Bulk scheduling tools. Don't want to schedule your tweets and status updates one-by-one? We don't blame you. Make sure your social media management app offers time-saving bulk import tools, so you can mass upload statuses from a spreadsheet.
- Social listening. Your social media management app should have a listening feature. You can use this to keep a constant search going for your firm's related hashtags, keywords, and account names.
- A social inbox. Your social media app should have a great social media inbox where you can view @replies to your brand. Use this to respond to see feedback from your clients, answer questions, and more.
These are the best social media apps for law firms
So, now that you know what to look for in a social media management app, here's some of the best options for your law firm. Keep the above criteria in mind when comparison shopping through the list.
Social Report — excellent social media reporting, publishing, and monitoring tools
Yeah, we did it: we picked ourselves first.
But hear us out: we've reviewed all the other tools you'll find on this list and we're confident that Social Report has the best scheduling, reporting, and monitoring features for lawyers and law firms.
First, let's start with publishing. Using Social Report, you can schedule statuses to all of the major social networks. For example, you can schedule new law insights to LinkedIn and respond to reviews on Google My Business. We even support direct publishing to Instagram!
Even cooler though, you can use our Content Syndication and Evergreen Content features to automate your social media posting. Want to bulk schedule your content instead? No problem—just make an Excel sheet of your updates and upload them to the dashboard.
Further, Social Report's reporting tools also let you track various aspects of your social media growth across all of your social networks. Some of our comprehensive reports include:
- Engagement distribution by type
- Facebook ads performance
- Content performance
- And more!
And last but not least, our intuitive Smart Social Inbox feature keeps you up to date with messages and comments on all of your social accounts. Just click on a comment or message and you can quickly view the comment and reply to it without leaving the dashboard—just another way Social Report makes your life easier.
All in all: Social Report is truly a one-stop-shop for law firms on social media.
Sprout Social — good social inbox, corporate price
Sprout Social is a corporate social media solution. The company has long-offered new and innovative features like an all-in-one social inbox and keyword monitoring. Additionally, it has an innovative RSS feed scheduler, so you can easily post content from your blog to social.
But Sprout Social app isn't perfect. It came out as the most expensive social media management tool in our price comparison article and lacks support for any smaller social networks. In fact, the app starts at $99 per user. This puts the tool out of reach for smaller law firms and businesses that want to publish to Google My Business.
Buffer — up-and-coming but lacks essential business functions
Buffer is one of the original social media scheduling apps. It integrates with most of the popular social networks (but not the more obscure ones or review sites). Additionally, the app recently added analytics and reporting features, so it's officially a full-fledged social media management app.
The application is limited when it comes to features, though. The application only supports the "Big Five" social networks, and its analytics features are fairly high-level. It also doesn't support Google My Business, so you'll have to update your firm's Google listing manually.
Agorapulse — solid analytics and posting, but limited accounts
Agorapulse is a basic social media management app with solid posting, analytics, and collaboration tools. However, the app doesn't support smaller social networks or review sites, and its base plan includes just three social accounts. Adding more accounts is pricey, so the app can get expensive as your firm's social media presence expands.
EveryPost — posting from RSS feeds made easy
EveryPost is a lesser known social media scheduling tool. The app is a full-fledged scheduling tool with support for Twitter, Facebook, and Google+ (but no LinkedIn). You can schedule in-house content from the dashboard, or directly schedule third-party posts from RSS feeds and YouTube.
Unfortunately, however, the app doesn't have any type of analytics or reporting features. This makes it impossible to view how your content is performing or see how many new followers you've gained, so you'll have to use another scheduling tool to track your social growth.
MeetEdgar — basic functionality for the Big Three
MeetEdgar is an extremely basic social media scheduling app. Currently, the application only supports scheduling posts to Twitter, Facebook, and LinkedIn. It focuses on scheduling automation, and one of our favorite MeetEdgar features of is its self-scheduling content calendar that sorts posts by assigned category.
Beyond that though, MeetEdgar is extremely limited. It doesn't offer analytics tools, support for business review websites, or other features that are essential for law firms. The app doesn't have the ability to create team member accounts either, so everyone on your team will have to share one login.
HootSuite — lots of features, but difficult to use
HootSuite is one of the most well-known social media scheduling apps in the industry. Currently, HootSuite can schedule content to 35 different social networks and web services, and the app has some interesting collaboration and social inbox features.
But HootSuite still isn't perfect for law firms. You can't automate content scheduling, and many review sites like Yelp aren't yet supported. Even worse, some of its menus are convoluted and difficult to navigate, so it's hard to onboard new team members.
What's your law firm's social media management app of choice?
And there you have it: the best social media management tools for lawyers and law firms. Now we want to hear from you. What app does your law firm use to manage social media? Let us know on Twitter.
Use Social Report to better manage your law firm's social media. Start your free trial today.