Social media has completely transformed marketing in the travel and tourism space.
A recent study from Travel Media Group shows that 87% of travelers under 34 look at social media for travel inspiration. So if your travel companies wants to get millennials in the door, it needs to have a great social media presence.
Even more importantly, your customers are now tweeting, sharing, and Instagramming the good, bad, and ugly of their travels. Your business can't afford not to respond to their inquiries—no matter if they're good or bad.
So, long story short: your travel and tourism brand needs to be on social media in 2019. And with that, you need a set of awesome social media tools to help you make and share social media content to your social profiles.
In this article, we'll show you 8 awesome social media tools for travel and tourism brands. We've thoroughly tested all of the apps on this list, and we're positive they'll help you grow your travel company's social following.
Let's get started!
Social Report — the best tool for social publishing and reporting
Every social media manager needs a post scheduling and analytics tool at their disposal.
Our favorite is Social Report.
Social Report has excellent smart scheduling tools, in-depth analytics and reporting, and even a social inbox that shows all of your brand's @mentions and social media messages in one easy-to-digest inbox.
First, let's start with publishing. Using Social Report, you can schedule statuses to all of your social media accounts at once. Just build out your post in the message composure window, select the accounts you want to share it to, and schedule it for publication.
Even cooler, you can use our Content Syndication and Evergreen Content features to automate your social media posting. We even offer a bulk scheduling tool that lets you import status updates from an Excel document.
Finally, our excellent reporting features give you an in-depth look at how your social media posts are performing. Some of the reports we offer include:
- Audience growth
- Facebook ads
- Content optimization
- And more!
But best of all though, the tool supports virtually all social networks, and even supports important review sites like Yelp and TripAdvisor. Because of this, your brand can monitor all of its new reviews, and be active wherever your customers live on the web.
Adobe Spark — for quickly creating social media images
In 2019, your brand must be using images and videos. But unless you have a designer at your fingertips, chances are creating images for social media sounds like a difficult and daunting task.
Thankfully, it doesn't have to be—just use Adobe Spark.
Adobe Spark is the latest addition to the Adobe suite. It's a free-to-use, web-based image editor that your brand can use to make social media images in a pinch. Just select one of the app's premade templates and customize it to your liking. The app is completely drag-and-drop too, so there's no special commands to learn.
When your image is ready to go, download it or share it using the app's built-in sharing buttons.
Facebook Business Manager — for easily managing Facebook pages
Facebook Business Manager is essential for any brand on Facebook. Using the tool, you can schedule content to Facebook pages and pull basic analytics. However, the most useful part of Business Manager is access.
You can give employees and freelancers access to your company's Facebook pages in Business Manager. This means that they aren't made admins on the page itself, creating a better work-life balance and ensuring that your social accounts are protected from misuse.
Need help setting up Facebook Business Manager? Check out our full tutorial.
Pexels — for finding royalty-free images for social media
Like discussed earlier, visual media is a huge part of social media in 2019. This means that social media marketers need a plethora of high-quality, royalty-free images at their disposal. And that's where Pexels comes in.
Pexels is one of the internet's largest collections of royalty-free images. All images on the site are uploaded by independent photographers, so you have a huge array of photo types and styles to choose from.
Even better, all of the photos on the site are free-to-use for commercial purposes without attribution. This means you can edit and share the photos with all of your social channels, making for awesome visuals and engaging social media posts.
EpicBeat — for content inspiration
Having trouble finding engaging content to post on social media? Give EpicBeat a shot.
You can use EpicBeat to find topics that consumers in your industry are interested in. Just enter keywords related to your service (travel, airlines, bed-and-breakfast) and Buzzsumo will show you articles and other content that being liked, shared, and commented on.
Even cooler, click on a search result in EpicBeat and you can view how many times its been shared and upvoted. EpicBeat will show you shares on social media, Reddit, and Hacker News.
Finally, EpicBeat also lets you see what your competitors are posting. Type in their website’s URL in the search bar, and you'll be presented with a list of content that they've shared.
Find similar content to what your competitors are posting, and repost it to your social channels or write up your own blog post on the topic. Doing this lets you replicate your competitor's successes and further improve your brand.
InShot — for making social media videos on-the-go
InShot is a great mobile video editor for social media. Using the Android and iOS app, you can trim video clips, add text and emojis, adjust speed, and even add effects to your videos. When you're done with your video, you can export and share it to social media with a tap.
What is a video editing app doing on a social media tools roundup?
Good question! Over 100 million hours of video is watched on Facebook every day, so the more video your brand posts, the better. Having a solid mobile video editor on your smartphone makes it easy to make more video content, in turn improving your engagement numbers.
Pepper — for creating awesome Snapchat location filters
Snapchat's sponsored location filters are a great way to market your brand. Not only do you get your brand in front of new eyes, people staying at your resort or bed and breakfast can use the filter when sharing vacation filters with their friends back home.
Pepper is a web app that lets you build sponsored location filters online—no graphic design skills required. Just pick one of the app's free templates, add your business's logo, and make any other tweaks.
Once you're done making your filter, you can publish and pay for your sponsored filter right from the Pepper website. Pepper only charges a $4.99 "design fee" for each of the filters you publish—a small price to pay for awesome and easy-to-make filters.
Storrito — for making Instagram Stories online
Speaking of Instagram Stories, use Storrito to create your Instagram Stories online. The web app emulates Instagram's stock Stories maker on the web, complete with location stickers and more. You can even edit videos using the website when making video snaps.
Sure beats making them on mobile, right!?
Like Instagram's mobile story composer, Storrito has a drag-and-drop interface. It includes a ton of free templates too, so even non-designers can make awesome Stories for their audiences. Give Storrito's free tier a shot today.
Now, take your pick!
So, now you know the top social media tools for travel and tourism companies. Use the tools on this list to improve your social media presence and bring in new customers. Each of these tools work in-tandem, so use a combination of these tools to improve your social presence.
What social media apps does your travel or tourism company use? Have you tried Social Report yet? Let us know on Twitter—we'd love to hear your thoughts!
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