This month, YouTube released YouTube Stories to creators with over 10,000 subscribers.
The feature was first announced in November 2017 under the name 'Reels'. The name was changed to YouTube Stories at this year's VidCon conference and was slowly rolled out to YouTube's top creators.
However, the feature rolled out to YouTube creators with over 10,000 subscribers late last week.
All creators that meet the 10,000 subscriber requirement will automatically be given access to the Story creator in the YouTube Creators app.
This expansion means that you'll see more YouTube Stories on your feed—but how do they work, and what do they mean for the future of YouTube?
Well, it's a good thing you asked. Because in this article, we'll show you everything you need to know about YouTube Stories.
Let's dive in.
Here's what YouTube Stories can do
First thing's first: YouTube Stories works almost the same as Snapchat, Instagram, and Facebook Stories—but with a few extra features.
As you'd expect, creators can make short video or photo messages for their audience that are hosted on their YouTube pages for a short period of time.
These Stories can contain short videos, images, and text. YouTube even took a note from Instagram Stories and added its own Q&A feature shown below:
But it's not all the same: YouTube Stories has a few tricks up its sleeve.
For example, unlike Instagram and Snapchat, YouTube Stories stay live for 7 days.
This means that YouTube Stories have a longer shelf-life and can reach a larger audience.
Additionally, viewers can leave comments on YouTube Stories. This makes them more interactive than the competition, and more in-line with classic YouTube videos.
As you'd expect, YouTube Stories are placed front-and-center in the mobile app.
You can view them at the top of the YouTube app subscriptions page. Just tap the Instagram-style circle buttons and browse through Stories by tapping between them.
Unfortunately, it's not possible to view YouTube Stories on the web at this time. We're hopeful that this feature will be added in the near future, though.
How do I add to my YouTube Story?
Like discussed earlier, YouTube Stories is only available to YouTube creators with over 10,000 subscribers.
If you meet this threshold, add to your Story using the YouTube Creators app. We're hopeful that YouTube will expand access to this feature to users with lower subscriber counts in the near future.
Adding to your YouTube Story is similar to adding to Instagram or Facebook Stories. You can take photos and videos in the app, and drag-and-drop stickers, text, and other design elements around the canvas.
YouTube Stories has the potential to change the face of YouTube
Even though YouTube Stories look like an attempt for YouTube to get on the Stories train, we think there's more to YouTube Stories than just another Stories platform.
Hear us out for a sec...
Until now there were limited ways for YouTubers to interact with their audiences outside of a video. Most YouTubers ask their followers to follow them on other networks like Twitter and Snapchat.
YouTube Stories will finally change that.
After all, it increases creators' reach as they can give followers short updates that don't require a full YouTube video. And since it's built right into the YouTube app, they won't have to ask their audience to follow them elsewhere.
So with that in mind, it'll be interesting to see what other creator-focused features YouTube announces in the future.
What do you think about YouTube Stories?
Now we want to hear from you! Do you think YouTube Stories is a good addition to the platform? Or do you think it's moving the video platform too far away from its roots? Let us know in the comments.
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