Facebook has a share button, Twitter has retweets, Instagram has... nothing?
One of the most notable things missing from Instagram is a share button. If you see something interesting and want to share it with your audience via post, you simply can't. The only thing you can do is share it to your story.
This poses quite an issue for brands. After all, you can't share customer photos of your products to your feed natively—at least, not without a solid workaround.
In this article, we'll run you through the proper dos and don'ts of reposting images on Instagram. We're going to primarily focus on helping you stay compliant when reposting content on Instagram (which seems to be the big issue lately).
Ready? Let's dive in!
First, ask for permission
Here’s the thing: when someone posts a photo or video to Instagram—no matter if it has your brand’s product in it or not—it is copyrighted by default.
As discussed earlier, this means that you can’t just grab a screenshot and repost it. If you do, you can technically be sued by the original poster for copyright infringement.
Alternatively, reposting without permission can damage your reputation if you're called out for it. And trust us: you don't want to deal with that.
With that in mind, you need to ask permission before you repost images to your Instagram feed.
This is as simple as sending the original posted a quick DM asking if it''s OK to repost their photo to your account with attribution. If you get the OK, you're set to move on through the rest of the steps.
Quick note: don't repost from private accounts.
Before sending your DM, make sure the account you want to repost from is public. Private accounts are private for a reason, so asking to repost from a private account may be seen as rude.
So yeah, we're saving you the embarrassment 😉
Ask for a copy of the original image
If the original poster agrees to let you post, ask him or her for a copy of the original image. This will look better than reposting a low-quality cropped screen shot. Have the photographer send the photo via Dropbox, Google Drive, or email to prevent quality loss.
Properly attribute the original poster
Once you have permission to repost, make sure you do it right. Your #1 priority should be properly attributing the original poster to keep in-line with copyright and credit him or her for their hard work.
There are a couple of ways to do this. One is simply putting "photo by: @[username]", and another is using the 📸 emoji followed by the users @username.
We also recommend adding a #repost to your post too. This makes it clear that the post is not your original work, and rather that you're republishing the works of a customer or other talented Instagram user.
And that's a wrap!
There you have it: how to repost images on Instagram. Follow this guide every time you want to repost an image on Instagram and you'll stay out of legal trouble, give back to talented photographers, and have awesome content to post.
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