This is how businesses can use Pinterest

Pinterest is one of the best social networks for business—especially in the creative and arts and crafts scene.

As of 2019, there are over 250 million active monthly Pinterest users. Pinners have curated content on over 3 billion boards, saving over 175 billion pins in the process. So yeah, there's no doubt that Pinterest is super popular amongst its audience.

And people aren't just using the network—they're using it to plan purchases too.

According to Pinterest, 93% of its users have used the social network to plan future purchases, so there's some serious ROI to be had when using Pinterest. Further, over half of Pinterest users make $50,000 or more per year, so they have disposable income to spend.

But where do you start? After all, Pinterest is functionally different than other social networks, so you need to rethink your strategy when you start posting on the network.

To help you jumpstart your Pinterest strategy, we've compiled 11 awesome ways that your business can use Pinterest in the article below. These are meant to be actionable things that you can implement and start posting today.

Let's dive in!

1. Target a largely female audience


Currently, men account for just 19% of Pinterest’s user-base and 7% of all pins.

On one hand, this is a good thing for marketers. Brands that promote their products to women have a better shot at success on Pinterest, and they don't need to worry so much about targeting as the majority of the network is used by women.

However, this does mean that you have a relatively limited demographic, though. So proceed with caution if your main target audience is male.

2. Run Pinterest ads and create promoted pins

Promoted Pins on Pinterest

Pinterest launched Promoted Pins in 2014 and completely revamped the ad platform in 2018.

Promoted Pins blend into pinboards and search results. In fact, they look like standard pins with only a small "Promoted by [Brand Name]" icon to differentiate them from standard Pins. See the image above for an example.

This is cool because Promoted Pins blend in with standard Pins and are not forced upon users. Social' media users love this too—Pinterest boasts that 73% of users find Promoted Pins useful when looking for new products to purchase.

Even better, Promoted Pins average $2 in profit per $1 spent, a number that converts to a whopping $4.30 in gross retail revenue per dollar spent.

Further, Pinterest also notes that Promoted Pins outperform the overall marketing average by 45% (both digital and offline). This makes Promoted Pins one of the best investments in paid reach.

Itching to learn more about Pinterest ads? Check out our complete guide.

3. Use Pinterest's different pin types to easily sell software and products

Product Pins on Pinterest
Image via Pinterest

One of the nice things about Pinterest is that it has four different pin types: recipe, product, app, and article.

Each of these types of pins are formatted differently and include different types of content that give your audience more context about the link your posting.

Here's what each pin type includes:

  • Product Pins: These include real-time pricing, availability and where to buy your product.
  • Recipe Pins: lists ingredients, cooking times and serving sizes.
  • Article Pins: shows a headline, author and story description.
  • App Pins: show an install button so people can download your iOS app without leaving Pinterest.

Make sure you use the proper pin styles when posting to Pinterest. This will make your content look better and includes the info your audience needs when deciding whether or not to click on a link.

4. Share awesome infographics that drive traffic and build authority

Post infographics frequently

Infographics are a hit on Pinterest, so if you have the know-how to make them, definitely give them a shot on Pinterest.

Simply post a copy of your Infographic as an image pin on Pinterest and have it link out to a related post on your blog.

This will drive traffic and make it easy for your audience members to re-pin your infographics. When you're re-pinned you will hugely expand your reach and increase your social proof—after all, you're sharing insights that people want to see.

Plus, just look at it: infographics look awesome on Pinterest, so you should embrace it.

5. Post videos when appropriate

Pinterest now supports video pins. As you'd expect, these pins let you post upload videos to Pinterest, giving you yet another platform to repost your video content to.

Why do this? Simple: video is the hottest medium on social media in 2019, and Pinterest is no exception.

In fact, a recent study shows that 75% of Pinterest users say they’re likely to watch videos about topics that interest them. So, give the people what they want and post high-quality videos to Pinterest on a regular basis.

You may want to consider posting how-to videos, product beauty shots, and even repurposed TV commercials to Pinterest—just make sure that you prioritize quality over length.

6. Create boards full of blog posts that drive traffic to a funnel

Curate content with different boards

One awesome way to drive traffic on Pinterest is by creating boards that curate different types of content from your blog.

For example, if you run a website dedicated to social media marketing tips, you may have boards labeled "Twitter Marketing Tips", "Facebook Marketing Tips", "Influencer Marketing Tips", etc.

Within these boards, link to related articles, videos, and other types of content that you've posted. Then, when someone searches for a topic you've written about, they'll have easy access to all of the content you've posted on the topic.

One great example of this is the Social Media Examiner Pinterest account. Like our example above, the publication's Pinterest account has boards related to each of the topics it posts about—check it out for inspiration.

7. Submit your best content to relevant Group Boards

Submit content to relevant group boards

Pinterest has a special type of board called Group Boards. These boards are collaborative, so multiple accounts—when approved—can post their content to group boards with a potentially massive following.

This drives more organic reach and gets your content in front of new eyes, creating new leads and customers that convert.

Search Pinterest for Group Boards that are related to your brand. Looks for boards with low number of contributors and a high number of members and request to join the board. Just make sure you note that you'll only post high-quality content to the group and provide real value to its followers.

Apply to a number of boards that are related to your industry. For example, we'd look for boards related to social media marketing, social media management, and growth hacking.

Once approved, make sure to only post your highest quality content. We recommend linking to your best blog posts, infographics, and other promotional content instead of direct to product pages.

This may seem counterintuitive, but hear us out: Group Board admins want their audience to have access to high-quality content—not just links to random products.

8. Likewise, work with influencers on collaborative boards 

Additionally, find Pinterest influencers with high follower counts to repost your content, collaborate on branded boards, and otherwise promote your content on their Pinterest account.

Doing this is good for two reasons: you'll have your products and content promoted to their large audience and you'll gain some of their follower's trust. Their audience already trusts them, and some of that trust is passed onto your brand when you post.

But like with any influencer marketing campaign, make sure to be cautious of these five things when planning your campaign.

9. Optimize your website for Pinterest

Add Pinterest buttons to your website

Your Pinterest strategy should also encourage others to share your content on their Pinterest accounts. So with that in mind, make sure that your website is optimized for Pinterest.

You can do this by adding alt tags to all of your photos on blog posts, product pages, and other web properties. Make these alt tags match the name of your products—then your pins will be automatically named when shared.

Additionally, add Pinterest share buttons to your product pages, infographics, and blog posts. This will make your content sharable directly from your website, so your audience doesn't have to manually create each pin they want to share.

You can get Pinterest save buttons free on Pinterest's developer website. Alternatively, you can use a third-party service like ShareThis to generate save buttons.

10. Use Social Report's analytics to curate your content

Use Social Report to track your Pinterest growth

Finally, make sure you use Social Report to pull Pinterest reports and optimize your content.

With Social Report's powerful analytics and reporting tools, you can view engagement stats, see where your audience is located, and get an in-depth look at your followers.

Further, you can use Social Report to track the number of people clicking on your links on Pinterest. This makes it easy to keep track of what types of content is performing well (or not-so-well).

Use this information to optimize your content and make changes when necessary. If you don't do this, you risk posting the wrong content and not knowing what you're doing wrong—so make sure you take these reports seriously.


11. Use Social Report to schedule your Pinterest posts

Schedule Pinterest posts with Social Report

Likewise, you can use Social Report to schedule your Pinterest pins. This lets you set-and-forget your Pinterest (and other social networks) posting and bring both reporting and posting into one single too.

But Social Report goes beyond just posting and reporting—It has a ton of awesome specialty posting features too.

For example, you can use the built-in photo editor to edit your photos, preview new posts before you publish them, and even store content in the Content Library.

So what are you waiting for? Give Social Report a shot today—you can try any of its plans free for 30 days!

Bottom line

In this article you we discussed 11 ways to use Pinterest for business. This list is applicable to small, medium, and large sized businesses, so any business can implement these uses relatively quickly.

But enough of us—now we want to hear from you. How does your business use Pinterest? Let us know by dropping a comment in the box below—we're excited to see what you do!

Need an awesome Pinterest management tool? Try Social Report free for 30 days.